A closer look at how we decode people, culture, and context to unlock meaningful brand growth — through insight that’s sharp, strategic, and deeply rooted in the Indian reality.
Tata Tea: Speaking to the Heart of the Rajasthani
Swiggy: Building a Branded House
Marico: Innovating for a New Hair Oil
Virgio: Building a Revolutionary Fashion Brand for GenZ
TimesPro: A Consolidated Brand Architecture for Different Learners
Prega: Building a Consolidated Portfolio for Women's Pregnancy Journey
Lifebuoy: The Cultural Reset for South India
Crafting Krunchillo: A Healthy Snack Brand Full of Fun and Flavor
Dove: Building a Brand that Catalyses Change
Milton – Crafting a Branded Ecosystem for a Household Legacy
Tazmint – Creating a New Ritual for Instant Freshness
B Natural – Strengthening the Fruit & Fibre Story for a Healthier India
Establishing Premiumization Codes for Knorr’s Global Portfolio
Tynor: Extending Boundaries for Growth
B Burger: Where Giving In Is the Only Rule
Bandhan Life: Weaving a New Symbol of Trust and Protection
FreshMenu | Where Food Meets Aspiration
Uncovering the Silent Gaps in India’s Gum Care Journey
Cracking the Codes of Pop Culture for Future-Ready Brand Storytelling
Crafting a Plant-Based Dairy Brand Rooted in Care and Purity, for Modern India
Building a Culture of Everyday Wellness in India with Fab Vitamins
Putting Health in Everyone’s Hands: Transforming Testing into Empowerment
Reimagining a Legacy: Repositioning Naturals Ice Cream for a New Era of Competition
Building a Better Life: Crafting a House of Brands for Mozambique’s Women and Families
Lux: Crafting a Regionally Relevant Communication Strategy for Lux in South India
Lakme: Refining Strategy & Communication for the Modern Beauty Consumer
Reappraising Glow and Lovely: To Regain Urban Relevance & Brand Power
Ponds: Repositioning the Range of Light Moisturisers to Outperform Nivea Soft
Ajio: Building 50+ Private Label Brands for India's Retail Network
Mars': Unlocking Positioning Strategy for Fresh Pet Food Portfolio
Metropolis: Repositioning a Diagnostic Brand for a Streamlined Brand Experience
Charcoal Eats: Elevating a Cloud Kitchen Through Distinctive Cultural Storytelling
Glutaweiss: Defining a Distinct Strategy to Stand Apart in a Cluttered Luxury Skincare Market
Kotak life: Uncovering the New Cultural Meaning of Retirement in India
ITC Dark Fantasy: Evaluating the Impact of “Din Khatam, Fantasy Shuru” on Indulgence Moments
Dairy Day: Goodness Reimagined
Pond’s: Reframing Flawless Skin for Modern Indian Women
Pond’s: Redefining Flawlessness for Modern Indonesian Women
Navigating Regional Nuance in North India
