PregaNews had long been a trusted name, present at one of the most defining moments in a woman’s life—the confirmation of pregnancy. But it was just that: a single moment. The challenge was to evolve it into a brand that stayed with women beyond the test, supporting them through every stage of their journey—before, during, and after pregnancy.

We spoke to women trying to conceive, those expecting, and new mothers. Each stage carried its own emotions—hope, anxiety, and transformation. Women planning a pregnancy felt the pressure of doing everything right, searching for control in an unpredictable process. New mothers, while overjoyed, struggled with exhaustion, self-doubt, and a changed relationship with their bodies. What they needed wasn’t just functional solutions, but a brand that truly understood and supported them.

This led to the expansion of PregaNews into a larger ecosystem. PregaHope was born for the pre-conception phase, offering fertility lubricants and supplements, built on the insight that hope defines this stage. PregaHappy focused on postpartum care, addressing the overlooked needs of new mothers with stretch mark lotions and skincare solutions.

The brand’s evolution wasn’t just about new products but about continuity and care. The “Prega” prefix ensured familiarity, while “Hope” and “Happy” gave emotional meaning to each phase. The soft, calming design balanced trust with warmth, creating a brand world that felt deeply personal rather than clinical.

PregaNews was no longer just a test; it was a companion in a woman’s reproductive journey, standing by her through hope, anticipation, and transformation.