TimesPro and The Second Wind (TSW) operated as separate entities under the Times of India Group’s ed-tech arm, serving early-career learners and senior professionals respectively. But the core need remained the same—a trusted partner for career growth.

Through deep workshops and consumer research, we uncovered a critical insight: learners were overwhelmed by career pressures and a cluttered education market. They sought credibility, clarity, and impact. Instead of multiple brands, the opportunity lay in a singular, recognizable name that carried trust.

We consolidated both entities under TimesPro, leveraging its equity while creating a sharper brand positioning: a lifelong learning partner that adapts to every career stage. A bold arrow symbolizing progress and a dynamic red flag for ambition reinforced the identity, while the tagline “Be More” became a rallying cry for growth.

With a unified presence, TimesPro now stands as a singular force—clear, credible, and committed to helping professionals rise.