The Quiet Rebranding of Impulse: How impulse in FMCG shifted from distraction to design—and how quick commerce sealed the deal

The Mahakumbh has always been a deeply spiritual and cultural event, but something about the recent surge in its popularity—especially among urban Indians—feels different.

Ranveer Allahbadia’s case is just the latest example of how social media has become a stage where everyone feels the need to take a stand—loudly and publicly.

Cracking the Code to Gen Z Love—Lessons from the Coldplay Concert

Living in a Polarized Reality