Tynor had earned its place as India’s leading orthotics brand—a name trusted in clinics, hospitals, and homes. But its world was boxed into cold, clinical codes—braces, supports, and straps that whispered recovery but never aspiration. The brand was ready to break free. It wasn’t just about medical aid anymore—it was about enabling movement, supporting lifestyles, and inspiring confidence.
We began by digging deep into the very semantics of the category. What we uncovered was a powerful truth: Tynor was sitting on untapped potential. A category designed for cure had room to champion life and performance. But to get there, we had to break the codes of medical design—shifting Tynor from being a brand people needed to one they chose.
Our strategic leap reimagined Tynor as a mother brand—strong, versatile, and expansive. We unlocked new consumer worlds through three distinct sub-brands:
Tynor Cure for recovery and healing
Tynor Life for active everyday living
Tynor Sport for athletic performance and injury prevention
This architecture gave Tynor not just range, but relevance—allowing every consumer to find themselves in the brand, no matter their stage of life or need.
With this came the next challenge—reinventing Tynor’s visual world. We stripped away the sterile blues and clinical whites of the past and brought in bold hues, aspirational imagery, and lifestyle cues. Packaging was transformed from medical to approachable—putting real people and real stories front and center. Every product now spoke of possibilities, not problems.
We pushed further—visualizing a future where orthotics would not just support the body, but become part of the lifestyle ecosystem. In a world obsessed with wearables and fitness trackers, we spotted the next frontier—a smart, wearable orthotics range that could seamlessly blend health, fitness, and technology.
The result? A brand reborn. Tynor was no longer just about cure, but about living better, moving stronger, and playing harder. A shift that not only expanded its boundaries but unlocked new avenues of growth in the Indian market—positioning Tynor as a leader ready for the future.
