When Krunchillo set out to create a snack that was as healthy as it was joyful, the challenge wasn’t just to sell vegetable chips—it was to craft a brand that fit effortlessly into the everyday moments of Indian consumers seeking health, taste, and a little fun along the way.
Krunchillo wasn’t your usual snack. Made from real fruits and vegetables, cooked using innovative vacuum frying technology that cut oil by nearly 50%, it was designed for the health-conscious yet taste-loving Indian. But a product this unique needed more than a functional claim—it needed an identity that captured the crunch, the chill, and the simple joy of guilt-free snacking.
We dug deep, decoding what snacking meant to people. It wasn’t just about hunger—it was about those small moments of joy, connection, and celebration. In a life that moved non-stop—between work, family, and play—snacks became little pockets of happiness. But why should that pleasure come with guilt? We realized Krunchillo had the potential to turn snacking into a delightful, carefree experience—one that embraced fun, flavor, and health, all at once.
Rooted in this insight, we brought the brand’s vibrant, playful spirit alive—starting with a name that echoed both crunch and chill. We designed a logo that felt relaxed and dynamic, with the ‘R’ flowing with a laid-back ease, the ‘L’ popping with a quirky uplift, and the ‘O’ tilted just enough to capture the brand’s fun energy. Every curve and tilt was intentional—infusing Krunchillo’s visual identity with the very personality it stood for.
Next came the characters—stick figures bursting with joy, captured mid-dance, mid-jump, mid-play. Simple yet expressive, they represented movement, happiness, and the lightheartedness of life itself. They weren’t just drawings—they were a visual celebration of everything Krunchillo stood for.
The packaging followed suit—vibrant, eye-catching, and unapologetically playful. The use of bold colors, interactive illustrations, and the signature claim of “50% less oil” turned every pack into a story—one that balanced health with indulgence, function with fun. It wasn’t just a snack pack—it was an invitation to enjoy, guilt-free.
From the product to the pack, every element was designed to reflect Krunchillo’s core belief—that snacking should be full of flavor, full of fun, and absolutely free of guilt. We didn’t just build a healthy snack brand—we built a world where every crunch came with a smile.
The result? A vibrant brand that carved a unique space in the competitive snacking market—where health met happiness, and every bite felt like a little celebration of life.
