When Mankind Pharma redefined pregnancy testing with Prega News, it wasn’t just launching a product—it was creating a cultural shift. It gave people the power to know, decide, and act, all in the privacy of their homes. But health is never a single moment. It’s a continuum—filled with doubts, questions, and the constant need for clarity. From fertility to infections to immunity—everyday health concerns that often meant waiting rooms, lab tests, and anxious hours.

That’s where RapidNews was born. An ambition to extend the Prega News legacy into a suite of diagnostic kits—simple, accessible, empowering—designed to bring certainty home. Not just for pregnancy, but for every moment when health questions arise.

Our deep dive into self-care revealed a common tension: people craved control over their health but were caught between the fear of what they might find and the hassle of clinical visits. What they really wanted was to replace fear with knowledge, waiting with answers.

Our task was clear—to build a brand that didn’t just sell kits but redefined home testing itself. A brand that felt like a trustworthy ally—delivering vital health news, fast, clear, and reliable.

Every product, from the Fertility Test to the UTI and Dengue Detection Kits, was designed to be effortless and accurate. The name carried the promise—RapidNews wasn’t just a test, it was health information delivered when it mattered most.

Design played a critical role. Color-coded packs—blue for fertility, pink for UTI, green for dengue—paired with intuitive icons and clear, step-by-step instructions, made self-testing easy. The master brand identity stood strong across every box, building trust and visibility.

What emerged was more than a product range. RapidNews became a bridge—connecting diagnostics with accessibility, turning passive health anxieties into active health management.

The result? A brand that reshaped everyday health conversations—helping people meet their health questions not with hesitation, but with knowledge, confidence, and control. RapidNews put health exactly where it belongs—in everyone’s hands.