When a Swiss investment company ventured into India’s agri-food sector, their ambition wasn’t just to build individual businesses—it was to reimagine how food moved from farm to fork. Over the years, they nurtured a portfolio spanning dairy, fruits, spices, agri-tech, and distribution. Yet, what they had was a collection of strong, siloed brands, each speaking a different language, each telling a different story.

From Desai Fruits and MilkLane to Samaara, GrowCo, and DistriCo—every brand had carved out its space. But together, they lacked the collective strength of a unified identity. The absence of synergy made cross-leveraging impossible and diluted the group’s power to lead the market.

We realized this was more than a branding exercise. It was about stitching together diverse strengths to create a singular, powerful force—one platform that could reimagine India’s food ecosystem. The answer lay in building not just a brand, but an ecosystem—one that could empower every business within it while presenting a bold, unified face to the world.

That’s how Innoterra was born—a name that stood for innovation and earth, technology and agriculture. We reimagined every acquired company as ‘An Innoterra Company,’ creating a consistent architecture that brought together their capabilities under one umbrella, while preserving individual equities. From DFV Foods and Desai AgriFoods to AgriCrest, Samaara, and InnoterraTech—every brand now belonged to a larger story.

But the shift wasn’t just visual. It was cultural. We designed a common identity system—sophisticated, modern, and down-to-earth. From digital platforms to farmer ID cards, from social media to corporate stationery—every touchpoint carried the same design DNA, reinforcing Innoterra’s promise of being India’s most future-ready food platform.

The result was a brand that no longer operated in silos but thrived as a unified force—ready to cross-leverage, co-create, and build a future where India’s agri-food potential could be fully realized.