When Olam set its sights on Mozambique, the opportunity wasn’t just to sell cooking oils and soaps—it was to enter the everyday lives of families chasing better futures. In a country where women carry the weight of homes, children, and dreams, every choice wasn’t just about price—it was about pride, protection, and providing for those they loved.

We immersed ourselves in homes across Maputo and Beira. Women like Marila—a teacher, a manager, a mother—obsessed with giving her sons the best food, upbringing, and future. And Cecelia—a nurse and mother of four—juggling endless chores, fighting daily battles, dreaming of climbing that ladder so her children could have the life she never did.

Everywhere, we heard the same story. Mozambique’s women were the backbone of their families—hardworking, resourceful, and relentless. Balancing jobs, housework, caregiving, and dreams, they made every purchase decision count. Products weren’t luxuries; they were choices tied to health, dignity, and hope.

Our task was clear—build a house of brands that respected this reality. Brands that understood her world, spoke her language, and earned their place in her home.

We designed a layered portfolio—Sunshine and Dona oils promising purity and nourishment, Cristal and Coral soaps offering care and protection. Each brand distinct, yet united by a common promise: helping her build a better life.

Every detail—packaging, digital campaigns, communication—was designed to connect, reassure, and uplift. From showcasing shared meals to celebrating her quiet pride, every touchpoint reflected her dreams of progress.

And because trust is built on consistency, we created a brand manual that aligned every message, every shelf, every screen—seamlessly.

The result? A house of brands that didn’t just launch in Mozambique but became part of her daily story—a partner in her journey of striving, providing, and dreaming of a better tomorrow.