As Swiggy expanded into grocery delivery (Instamart), parcel services (Genie), and dining-out bookings (Dineout), these offerings operated independently, leaving consumers tied to Swiggy’s food delivery legacy. To help Swiggy truly resonate with Indian consumers, we immersed ourselves in their habits, exploring how convenience translates differently across urban hubs, small towns, and emerging cities.

Through strategic workshops and cultural decoding, we created a cohesive "Branded House" strategy that celebrated Swiggy’s unique Indian identity while uniting its sub-brands under a shared promise of unparalleled convenience. With new messaging, design, and positioning, Swiggy now feels like one seamless ecosystem—a reflection of how India embraces simplicity amidst complexity.