Extending boundaries
for growth: Tynor
CONSUMER RESEARCH
BRAND STRATEGY: POSITIONING & ARCHITECTURE
IDENTITY & PACKAGING DESIGN
COMMUNICATION DESIGN & GUIDELINES
Tynor, a leading orthotics brand in India, wanted to grow and reach the next orbit. As an orthotics brand, the semantics of the category and its medicinal nature were limiting the brand’s potential. We helped the brand leverage its product portfolio and create new lifestyle and sport brands to appeal to the new age consumer.
With Tynor as a mother brand, we suggested the extension of the mother brand into 3 distinct sub-brands. Each sub-brand catered to a target segment
and represented a portfolio of products.
Brainstorming on the Mother-Brand Values
Redesigning the Brand’s Experience across Tynor Cure, Tynor Life, Tynor Sport
In the midst of smartwatches and wearable fitness trackers, a latent opportunity is waiting to unfold in the smart wearable orthotic space. Not necessarily prescriptive, but orthotics can become mainstream if the right triggers are used. This is what has helped Tynor explore many new avenues of growth in the Indian market.