CultureLab by Jigsaw is where deep cultural insights meet consumer understanding, helping brands
connect meaningfully with Indian audiences by staying on-code culturally.
Combining qualitative research with a profound understanding of India’s evolving socio-cultural dynamics, CultureLab unpacks the cultural codes behind the latest trends, shifts and phenomena in India.
Our Offerings
CultureQ: The Tool
CultureQ is Jigsaw's proprietary tool that decodes deep cultural imprints and unlocks the cultural codes driving consumer behavior. It features a Culture Fit Score, assessing brand alignment with local cultural expectations and values and providing strategic insights to enhance brand loyalty in India’s diverse market.
Trendspot
A weekly snackable on-the-go newsletter that decodes cultural trends, phenomena and behaviour. Trendspot distill the essence of current cultural conversations and trends into bite-sized insights that help make sense of the consumer today.
CultureLab Reports
Our Culture Research Reports offer in-depth analysis of cultural shifts through qualitative research. Our upcoming report highlights Indian Gen Z archetypes, providing insights into how behaviors and attitudes differ across Gen Z consumers.
Workshops, webinars and courses that deep dive into culture and behavior in India which are
tailor-made for companies.
We create customized workshops that speak to the specific needs
and requirements of your brand.
Culture Academy
Culture Circles
A monthly series of screenings where we delve into the world of popular culture to uncover the narratives and shifts shaping Indian society today. The Culture Circle provides a platform to decode the messages and underlying themes that reflect the current zeitgeist, examining how these stories resonate with our lived experiences.
What’s Happening
Launching Culture Circle: Explore Gen Z’s Dual Lives, Social Pressures, and Trending Culture!
The Performance of Dissent: How Outrage becomes Social Currency