CultureLab by Jigsaw is where deep cultural insights meet consumer understanding, helping brands
connect meaningfully with Indian audiences by staying on-code culturally.
Combining qualitative research with a profound understanding of India’s evolving socio-cultural dynamics, CultureLab unpacks the cultural codes behind the latest trends, shifts and phenomena in India.
Our Offerings
CultureQ: The Tool
CultureQ is Jigsaw's proprietary tool that decodes deep cultural imprints and unlocks the cultural codes driving consumer behavior. It features a Culture Fit Score, assessing brand alignment with local cultural expectations and values and providing strategic insights to enhance brand loyalty in India’s diverse market.
Trendspot
A weekly snackable on-the-go newsletter that decodes cultural trends, phenomena and behaviour. Trendspot distill the essence of current cultural conversations and trends into bite-sized insights that help make sense of the consumer today.
CultureLab Reports
Our Culture Research Reports offer in-depth analysis of cultural shifts through qualitative research. Our upcoming report highlights Indian Gen Z archetypes, providing insights into how behaviors and attitudes differ across Gen Z consumers.
Workshops, webinars and courses that deep dive into culture and behavior in India which are
tailor-made for companies.
We create customized workshops that speak to the specific needs
and requirements of your brand.
Culture Academy
Culture Circles
A monthly series of screenings where we delve into the world of popular culture to uncover the narratives and shifts shaping Indian society today. The Culture Circle provides a platform to decode the messages and underlying themes that reflect the current zeitgeist, examining how these stories resonate with our lived experiences.
What’s Happening
The launch of the Culture Circle where we screened the trending OTT show “Call Me Bae ”and discussed the reality of being a Gen Z in India. From living separate lives online and offscreen to the pressure to document experiences everyday. Several interesting insights on how the GenZ audience navigates their world and their reality. Don’t miss the next Culture Circle happening at the end of every month.
