Where Insights Ignite Imagination: Crafting Strategic Creativity in Our Brand Lab

At Jigsaw, being a Consumer Brand Lab means redefining the art of branding with an immersive touch. We believe in the power of data-driven insights to craft brand stories that not only engage but resonate deeply with the consumer's psyche. Our approach is rooted in the confluence of creativity and insights – where every strategy is born out of rigorous consumer research, and every design element is a reflection of a well-understood consumer need or aspiration.

In our lab, ideas aren't just imagined; they're tested, refined, and validated. We blend the latest consumer trends with timeless consumer truths, ensuring that the brands we build aren't just relevant today but poised to lead tomorrow. This is where intuition meets investigation, where creativity partners with analysis to build brands that not only stand out but stand the test of time.

“I’ve always believed that research-strategy design needs to be delivered under a single roof. A researcher needs to imagine an insight as an expression, and a designer needs to be inspired by a powerful insight. This is why, Jigsaw is a cross-pollinated studio with people across diverse disciplines, all pooling in to create great brands.”

Rutu Mody-Kamdar, Founder

Our studio encourages cross-pollination across diverse perspectives, skill sets, teams, and departments to generate fresh and innovative ideas. Our designers, copywriters, strategists, and brand planners all work together to create cohesive brands and messaging.

Meet the Team

  • Rutu Mody-Kamdar

    Founder

    Ph.D in Branding & Consumer Behaviour | 22 years of experience across organisations | Teaches branding at leading B-Schools across India, France & Germany | Writes for major publications

  • Madhumita Rudra-Jha

    VP, Client Servicing & Ops

    Masters in Marketing from University of Schiller, UK | 24 years of experience across ad agencies & marketing organisations | Super people manager | Loves Latin dance & Bengali cooking |

  • Ishita Desai

    Associate Insights & Strategy Director

    An MBA from Mumbai University | Over 12 years of work experience in qualitative research & strategy across various organizations | Loves to read and travel

  • Arpita Shah

    Client Servicing Director

    17 years of experience across branding and finance | Bachelors in Commerce | Experience across startup brands | Super at operations management | Wears multiple hats at Jigsaw | Loves dancing, music and making reels

  • Apeksha Lohia

    Insights & Strategy Director

    MBA, communication and media studies from Symbiosis Institute of Media and Communication | 11 years of experience across brand strategy and consulting and marketing | Avid reader & travel aficionado

  • Hetal Agrawal

    Sr. Art Director

    Bachelor of Applied Arts from Sophia College | 15 years of experience across multidisciplinary design firms and corporates | Culinary aficionado, crafts & DIY hobbyist

  • Rahul Advani

    Cultural Anthropologist

    PhD in Anthropology | 10 years of experience in academic research and brand consulting | Awarded for outstanding post-doctoral research and publishes in international peer-reviewed journals

  • Ankita Bajaj

    Sr. Executive Insights & Strategy

    Master of Commerce and Bachelor of Management Studies from Usha Pravin Gandhi College | 4 years of work experience in Marketing and Brand Strategy | Creative and Art Enthusiast

  • Deep Tak

    Design Executive

    4 years of experience in the field of design and brand identity | Advanced programs in digital media and design from MAAC | Sports geek with a flair for creative visuals and strategic branding.

  • Mary Dasri

    Operations & Admin Executive

    7 years of experience accross organisation. Operation Executive - A strong understanding of resource allocation,and problem-solving is essential in this role.

  • Stuti Sharma

    Insights & Strategy

    ExecutiveManagement from the Indian School of Design & Innovation Mumbai, The New School Parsons, 2023 I Training in Kathak, Travel Aficionado and Culinary enthusiast.

  • Prof. Anand Narsimha

    Academic Advisor

    Professor-Brand Marketing | Advisor to Brands | Marketing Columnist | Over 30 years of experience across organisations | Alumnus of BITS,Pilani and IIM-Calcutta

  • Prof. Ashita Aggarwal

    Academic Advisor

    Professor of Marketing and Design Thinking, SPJIMR | Branding enthusiast, Consultant | 22+ years of experience in Corporate and Academics| Loves writing, speaking on branding and behaviour across forums and platforms in India and abroad