Marico: Finding Innovation Opportunities
Lifebuoy: Cultural Research to Build Equity in Karnataka
ITC-B Natural: The Semiotics of Fruit & Fiber
Lux: Identifying the Progressive South Indian Woman Template
Freshmenu: Finding Ways to Grow
Tata Tea: Building a Culturally Rooted Brand in Rajasthan
Glow & Lovely: Finding the Opportunity for Growth
Lakme: Building a Guidebook for Great Advertising
Natural Ice Cream: Repositioning an Iconic Brand
Unilever: Building a Playbook for Pop Culture in India
Repositioning Max Healthcare
Prestige Constructions: Finding an Emotional Positioning Route
Puravankara: Building the Brand's Architecture across Projects
Max Labs: Building the Product & Service Experience
Kidzania: Building a Research Model to Study Kids Behaviour
Unilever: Building Better Product Windows in Advertising
Dove: Evaluating the Potential of Hair Unfairness in India
Glow & Lovely in Pakistan: Finding the Triggers & Barriers
Building a Woman's Lingerie Brand for Dixcy