Building Max Labs’ Positioning & Service Experience
Max Lab is a network of diagnostic centers with its roots in Delhi NCR. Over the past few years, Max Lab has been steadily establishing itself under the banner of Max Healthcare. COVID-19 changed the health-seeking behaviour of urban Indians. Diagnostic centers are now easily accessible and available to most urban Indians at the click of a button or a phone call. Several players have established themselves through clear value propositions and over time built a relationship with consumers. More often than not, the propositions are product-driven and can create a clear-cut resonance with the end user.
Patients and healthcare seekers are steadily embracing the technological conveniences of at-home delivery of medicines as well as at- home collection of samples for diagnosis. These conveniences are sought largely in busy, traffic-laden cities where consumers appreciate the saving of time and cost of travel. We wanted to tap onto the consumer’s readiness by building a relevant, easy to navigate, and benefit centered product.
