Bandhan Life: Crafting Symbols
of Connection and Purpose
Bandhan Financial Holdings Limited (BFHL) has acquired Aegon Life Insurance Company, marking its entry into the life insurance sector. This move combined Bandhan Bank's banking and mutual fund expertise with Aegon Life's innovation in life insurance, aiming to create a unified and strong brand identity. We designed Bandhan Life's logo to keep the trust of Bandhan Bank while adding a fresh look for insurance.
The Colour Palette
Our primary brand colors, Prussian Blue and Chili Red, embody stability and passion, respectively. Azure serves as an accent, enhancing trust and dependability, while darker reds add depth to our visual identity. Ensure color consistency across all media by matching the specified PANTONE values with production outputs.
Our design principles encapsulated a blend of approachability, tradition melded with modernity, and a celebration of life. We emphasized simplicity and warmth to make the brand friendly and accessible, while our respect for tradition enhanced by contemporary sensibilities appealed across generations. Finally, our focus on showcasing life highlights our commitment to progress and protection, resonating deeply with our audience.
The Brand Guidelines and Manual for Bandhan Life encapsulate the essence and visual identity of the brand. These guidelines ensure consistency and coherence across all marketing and communication materials, providing clear instructions on the use of logos, colors, typography, and imagery to maintain the brand's integrity and public perception.
