Human insight is slow, intimate, and deeply textured. It comes from the patient art of listening. From the loudest voices to the quietest cues. It finds meaning in contradictions, context in chaos, and stories in fragments.
At Jigsaw, we practice this craft of attention. We turn everyday life into understanding, and understanding into strategy. Because it’s not the volume of data that reveals the truth, it’s the quality of empathy behind it.
The Patterns Tell You What. The People Tell You Why.
Insight Mining: Understanding the Unseen
We don’t just listen to what people say—we watch what they do, sense what they feel, and decode what they don’t say. Our tools go beyond data and focus groups, giving us real, lived insights
Culture & Semiotics
Consumer Immersions & Ethnography
Digital Diaries
India Trendspotting
Community Pulse
Turning Insight into Action
Understanding India is just the first step—the real impact comes from knowing what to do with it.—Our strategy tools help brands find their place, sharpen their message and move with confidence in this complex market.
Manthan: Building Brands that Fit Evolving Needs
Culture Q: Crafting Brand Stories & Narratives
Co-Creation & Collaboration Workshops
Brand Restructuring for Change
Bringing it Alive
A great strategy means nothing if it isn’t seen, felt, & understood. That’s where design comes in. At Jigsaw, we don’t design for aesthetics alone— we design to make strategy visible, tangible, and impactful. Every visual element, every piece of communication, & every touchpoint must together to tell a brand’s story in a way that feels intuitive, meaningful, and deeply relevant to India.
Brand Playbooks
Concept, Adcept & Packcept Designs
Documentaries, Reels & Visual Storytelling
Explore the ever-shifting realities of Indian consumers through our weekly Trendspot.
Cracking the Code to Gen Z Love—Lessons from the Coldplay Concert
The Quiet Rebranding of Impulse
The Urban Indian’s Quest for Spirituality
The Age of the Loud Opinion
Case Studies
We recognize the need for teams to generate fast, actionable insights rather than wait for weeks to get results.
In India, things move fast. So should your insights.
Our Sprint Service captures live consumer pulse and cultural shifts as they happen — so your teams never fall behind.
Celebrated Work & Meaningful Impact
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Recognised by Unilever for redefining how research brings brand empathy and edge.
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Our founder, Rutu Mody-Kamdar was awarded by Transform Asia Pacific for her bold thinking and brand clarity.
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Jigsaw was honoured for unifying Swiggy’s complex brand architectures into a singular, compelling identity.
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Economic Times Entrepreneurship Summit recognised us for business impact and service leadership.
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Celebrated by Social Samosa for fast, meaningful growth with purpose.
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Honoured by MRSI for connecting the dots between consumer behaviour and brand action.
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Recognised by ITC Foods (EMA Awards) for real-world results driven by strategic insight.