At Jigsaw, every piece tells a story of India.
We make sense of India so brands can find where they fit. Through consumer ethnography, sharp & actionable strategy, and design that brings it all to life, we help brands connect in a way that feels natural—like they’re speaking directly to people, in a voice that feels familiar, trusted, and real.
Insight Mining: Understanding the Unseen
We don’t just listen to what people say—we watch what they do, sense what they feel, and decode what they don’t say. Our tools go beyond data and focus groups, giving us real, lived insights
Culture & Semiotics
Consumer Immersions & Ethnography
Digital Diaries
India Trendspotting
Community Pulse
Turning Insight into Action
Understanding India is just the first step—the real impact comes from knowing what to do with it.—Our strategy tools help brands find their place, sharpen their message and move with confidence in this complex market.
Manthan: Building Brands that Fit Evolving Needs
Culture Q: Crafting Brand Stories & Narratives
Co-Creation & Collaboration Workshops
Brand Restructuring for Change
Bringing it Alive
A great strategy means nothing if it isn’t seen, felt, & understood. That’s where design comes in. At Jigsaw, we don’t design for aesthetics alone— we design to make strategy visible, tangible, and impactful. Every visual element, every piece of communication, & every touchpoint must together to tell a brand’s story in a way that feels intuitive, meaningful, and deeply relevant to India.
Brand Playbooks
Concept, Adcept & Packcept Designs
Documentaries, Reels & Visual Storytelling
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![Man wearing a red turban drinking tea from a white cup, sitting outdoors next to a decorative window.]()
Tata Tea's Lal Ghoda-Kala Ghoda Launch in Rajasthan
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![Female soccer player kicking soccer ball with 'Tynor Sport' text on orange background.]()
Tynor: Extending Boundaries for Growth
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![Person applying hair serum with dropper onto scalp]()
Marico: Innovating for a New Hair Oil
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![Close-up of two people holding hands in a comforting gesture.]()
Metropolis: Repositioning a Diagnostic Brand for a Streamlined Brand Experience
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![A hand holding a glass of yogurt with granola and blueberries.]()
Maiva: Crafting a Plant-Based Dairy Brand Rooted in Care and Purity, for Modern India
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![Person enjoying ice cream from a cone against a clear blue sky.]()
Reappraising Glow & Lovely's Brand Proposition in Urban and Rural India
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![3D illustration of a smartphone displaying a food delivery app with a scooter, burger, fries, popcorn, and drink. There are also notification icons, a map with a location pin, and a clock showing 9:00 AM, set against an orange background.]()
Swiggy: Building a Branded House
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Repositioning Lifebuoy in South India post the Pandemic
Explore the ever-shifting realities of Indian consumers through our weekly Trendspot.
Cracking the Code to Gen Z Love—Lessons from the Coldplay Concert
The Quiet Rebranding of Impulse
The Urban Indian’s Quest for Spirituality
The Age of the Loud Opinion
We recognize the need for teams to generate fast, actionable insights rather than wait for weeks to get results.
In India, things move fast. So should your insights.
Our Sprint Service captures live consumer pulse and cultural shifts as they happen — so your teams never fall behind.
Celebrated Work & Meaningful Impact
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Recognised by Unilever for redefining how research brings brand empathy and edge.
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Our founder, Rutu Mody-Kamdar was awarded by Transform Asia Pacific for her bold thinking and brand clarity.
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Jigsaw was honoured for unifying Swiggy’s complex brand architectures into a singular, compelling identity.
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Economic Times Entrepreneurship Summit recognised us for business impact and service leadership.
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Celebrated by Social Samosa for fast, meaningful growth with purpose.
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Honoured by MRSI for connecting the dots between consumer behaviour and brand action.
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Recognised by ITC Foods (EMA Awards) for real-world results driven by strategic insight.