Creating a Collection of Women's Health Brands under the Prega News Umbrella
CONSUMER RESEARCH
BRAND STRATEGY: POSITIONING & ARCHITECTURE
IDENTITY & PACKAGING DESIGN
COMMUNICATION DESIGN & GUIDELINES
Mankind Pharma, known for revolutionizing home pregnancy testing in 2007 (PregaNews) is set to launch a new range of home detection kits, including UTI testing, Menopause Detection, Male Fertility, and Dengue Detection Kits. The aim was to transform the market and reshape consumer perceptions around home testing. To establish a distinct niche, the brand required a robust identity and packaging design for its entire portfolio, to enhance visibility and build appeal for the consumer.
The Consumer Insight
As individuals navigate the inevitable changes in their bodies, there is a growing desire for empowerment through understanding, replacing fear and uncertainty with knowledge and self-acceptance.
The strategy focused on empowering individuals to take control of their health by providing accurate results rapidly, ensuring peace of mind without the hassle of clinic visits. The name "RapidNews" encapsulated the brand's promise to deliver timely, clear, and essential health information, giving users the confidence to understand their body's changes instantly. The kit is designed for modern, health-conscious individuals who value convenience and want to stay informed about their health in real-time.
By bridging the gap between diagnostics and accessibility, RapidNews positioned itself as a trustworthy partner in personal healthcare management.
