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https://images.squarespace-cdn.com/content/v1/679a80520e9b130b1a4d5e14/46b71b08-72c1-4ba4-a6e7-f1e744453daf/Kriti.png https://images.squarespace-cdn.com/content/v1/679a80520e9b130b1a4d5e14/c53fa66d-6f25-4174-b5de-ce5eb02b75d7/Tanishq.png https://video.squarespace-cdn.com/content/v1/679a80520e9b130b1a4d5e14/bd01ac1f-b5fc-4e86-a9b9-74055b93d07f/playlist.m3u8 https://video.squarespace-cdn.com/content/v1/679a80520e9b130b1a4d5e14/bd01ac1f-b5fc-4e86-a9b9-74055b93d07f/thumbnail About Learn about our unique approach to understanding Indian consumers through detailed insights, ethnography, and cultural frameworks. About Us At Jigsaw Brand Consultants, We Decode People to Design Better Brands. At Jigsaw Brand Consultants, we believe brands aren’t built in boardrooms—they're shaped in the minds, rituals, and everyday choices of real people. That’s why we bring together the rigour of consumer research with the craft of brand strategy to build businesses that are not only relevant, but culturally and emotionally resonant. For over a decade, we’ve partnered with legacy organizations, challenger brands, and startups to solve complex brand challenges—from repositioning heritage brands to crafting new brand identities, naming architectures, and communication strategies. What unites our work is one belief: the brand is the bridge between consumer insight and business ambition. Our foundation lies in qualitative research and behavioural insight. Through ethnographies, in-depth interviews, digital immersions, and cultural decoding, we uncover the motivations, contradictions, and aspirations that drive decisions. These insights fuel strategic clarity across everything from brand positioning and communication tone to portfolio architecture and packaging design. But insight is just the beginning. At Jigsaw, we build systems that connect the dots—from understanding your consumer to designing your brand story, from defining your voice to mapping your go-to-market approach. Whether it’s revitalizing an old favourite or launching something bold and new, we align your brand with where culture is going and what your consumers need. https://jigsawbrands.com/contact daily 0.75 2025-05-05 https://jigsawbrands.com/sprint daily 0.75 2025-09-15 https://images.squarespace-cdn.com/content/v1/679a80520e9b130b1a4d5e14/8b53f7ee-2089-4a8b-a1ff-3b0cc3c7b648/Screenshot+2025-09-09+at+2.22.23%E2%80%AFPM.png Sprint https://images.squarespace-cdn.com/content/v1/679a80520e9b130b1a4d5e14/fb5f5b3c-5b2a-4757-82c3-67d72c4407aa/WhatsApp+Image+2025-09-09+at+14.53.24.jpeg Sprint https://images.squarespace-cdn.com/content/v1/679a80520e9b130b1a4d5e14/1ab380d7-f634-4e76-812b-c0fff9ffd55d/WhatsApp+Image+2025-09-09+at+14.50.15.jpeg Sprint https://jigsawbrands.com/our-work daily 0.75 2025-12-29 https://jigsawbrands.com/our-work/lifebuoy-the-cultural-reset-for-south-india monthly 0.5 2025-09-12 https://images.squarespace-cdn.com/content/v1/679a80520e9b130b1a4d5e14/6edd8504-1361-4fc3-ae04-c816e6f69c90/Lifebuoy.png Our Work - 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Virgio: Building a Revolutionary Fashion Brand for GenZ https://images.squarespace-cdn.com/content/v1/679a80520e9b130b1a4d5e14/1ab44d15-e0bd-4a7c-bbca-1058d3bb65fa/18.jpeg Our Work - Virgio: Building a Revolutionary Fashion Brand for GenZ https://images.squarespace-cdn.com/content/v1/679a80520e9b130b1a4d5e14/805d8531-8ccd-482e-93ba-c3265e1c9700/15.jpeg Our Work - Virgio: Building a Revolutionary Fashion Brand for GenZ https://images.squarespace-cdn.com/content/v1/679a80520e9b130b1a4d5e14/a55e14fa-1108-403a-9b8d-398dbf74b3cf/Phone%2Bicon%2Bmock.jpeg https://images.squarespace-cdn.com/content/v1/679a80520e9b130b1a4d5e14/2887d619-79d5-4c5f-b03f-a131f1dc531f/the%2Bidentity.gif https://jigsawbrands.com/our-work/timespro-a-consolidated-brand-architecture-for-different-learners monthly 0.5 2025-09-12 https://images.squarespace-cdn.com/content/v1/679a80520e9b130b1a4d5e14/92d12d23-22de-481c-b3aa-4268e2e05f05/TIMESPRO%2B2024-11.jpeg Our Work - TimesPro: A Consolidated Brand Architecture for Different Learners https://images.squarespace-cdn.com/content/v1/679a80520e9b130b1a4d5e14/c44e0efb-07cb-42d5-b57c-beb015ceab92/TIMESPRO%2B2024-12.jpeg Our Work - 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TimesPro: A Consolidated Brand Architecture for Different Learners https://images.squarespace-cdn.com/content/v1/679a80520e9b130b1a4d5e14/cf0c1b60-e467-43b1-a115-3c4c8a3d9c84/TIMESPRO%2B2024-04.jpeg Our Work - TimesPro: A Consolidated Brand Architecture for Different Learners https://images.squarespace-cdn.com/content/v1/679a80520e9b130b1a4d5e14/7fc222d6-1a85-4e6d-8079-05838da912db/TIMESPRO%2B2024-06.jpeg Our Work - TimesPro: A Consolidated Brand Architecture for Different Learners https://images.squarespace-cdn.com/content/v1/679a80520e9b130b1a4d5e14/02679ac8-f595-41d7-b165-30404210e24a/TP%2Blogo%2Bmeaning.jpeg https://images.squarespace-cdn.com/content/v1/679a80520e9b130b1a4d5e14/56194527-cea2-4f79-88c2-e456f30b8550/PVP9m4MA.jpeg https://jigsawbrands.com/our-work/prega-building-a-consolidated-portfolio-for-womens-pregnancy-journey monthly 0.5 2025-09-12 https://images.squarespace-cdn.com/content/v1/679a80520e9b130b1a4d5e14/6528203a-a61e-4b66-8bb1-920a3a1fc07f/PregaHope-05.png Our Work - 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Crafting Krunchillo: A Healthy Snack Brand Full of Fun and Flavor https://images.squarespace-cdn.com/content/v1/679a80520e9b130b1a4d5e14/f090b953-04d1-4725-8779-7bfc72ef1391/Beetroot+chips.jpg Our Work - Crafting Krunchillo: A Healthy Snack Brand Full of Fun and Flavor https://images.squarespace-cdn.com/content/v1/679a80520e9b130b1a4d5e14/dca05e66-bf06-423b-b4a9-a1b8b730cf6b/Corn+chips.jpg Our Work - Crafting Krunchillo: A Healthy Snack Brand Full of Fun and Flavor https://images.squarespace-cdn.com/content/v1/679a80520e9b130b1a4d5e14/e998327a-dda9-45bf-adc0-4f8ca8f7df38/stand+up+pouch.jpg Our Work - Crafting Krunchillo: A Healthy Snack Brand Full of Fun and Flavor https://images.squarespace-cdn.com/content/v1/679a80520e9b130b1a4d5e14/9799e132-7950-4532-8a84-46110d485949/Brand+sticker.jpg Our Work - Crafting Krunchillo: A Healthy Snack Brand Full of Fun and Flavor https://images.squarespace-cdn.com/content/v1/679a80520e9b130b1a4d5e14/429f8659-b84a-46c3-bb09-968753dd51aa/Brand+Poster.jpg Our Work - Crafting Krunchillo: A Healthy Snack Brand Full of Fun and Flavor https://images.squarespace-cdn.com/content/v1/679a80520e9b130b1a4d5e14/4303ad3d-d673-4aa2-9a61-cf63bb37936d/SOcial%2Bmedia.gif Our Work - Crafting Krunchillo: A Healthy Snack Brand Full of Fun and Flavor https://images.squarespace-cdn.com/content/v1/679a80520e9b130b1a4d5e14/0d7bc7ed-e9d1-4495-8856-cb789c0342d8/Logo%2Bspecifiaction.png https://images.squarespace-cdn.com/content/v1/679a80520e9b130b1a4d5e14/943c7c5a-9f08-484d-af98-466d5cc97b18/character%2Bbuild%2Bup.jpg https://jigsawbrands.com/our-work/dove-building-a-brand-that-catalyses-change monthly 0.5 2025-09-12 https://images.squarespace-cdn.com/content/v1/679a80520e9b130b1a4d5e14/49ce49c3-541e-4cfc-8ef8-00771a2bbf0e/Dove.png Our Work - Dove: Building a Brand that Catalyses Change https://images.squarespace-cdn.com/content/v1/679a80520e9b130b1a4d5e14/68cad463-65d2-45b2-9b12-b06bf6dfe147/Dove-1.png Our Work - Dove: Building a Brand that Catalyses Change https://images.squarespace-cdn.com/content/v1/679a80520e9b130b1a4d5e14/4777f1b7-b41d-4f0a-850f-7afad54732c7/Dove-2.png Our Work - Dove: Building a Brand that Catalyses Change https://jigsawbrands.com/our-work/milton-crafting-a-branded-ecosystem-for-a-household-legacy monthly 0.5 2025-09-12 https://images.squarespace-cdn.com/content/v1/679a80520e9b130b1a4d5e14/a650ceea-3063-4364-af75-fee06514227e/1.jpg Our Work - Milton – Crafting a Branded Ecosystem for a Household Legacy https://images.squarespace-cdn.com/content/v1/679a80520e9b130b1a4d5e14/960cf6c3-abcb-45a8-a9b5-eda5ac52ab54/2.jpg Our Work - Milton – Crafting a Branded Ecosystem for a Household Legacy https://jigsawbrands.com/our-work/tazmint-creating-a-new-ritual-for-instant-freshness monthly 0.5 2025-09-12 https://images.squarespace-cdn.com/content/v1/679a80520e9b130b1a4d5e14/c4f6dab6-11fa-48b6-8968-e9dae491d613/Tazmint-Mocks%2B1.jpg Our Work - Tazmint – Creating a New Ritual for Instant Freshness https://images.squarespace-cdn.com/content/v1/679a80520e9b130b1a4d5e14/4f65f79d-8f1b-486c-9170-0095d27809be/JIGSAW-TAZMINT-BRANDING_1440x960%2B-2.jpg Our Work - Tazmint – Creating a New Ritual for Instant Freshness https://images.squarespace-cdn.com/content/v1/679a80520e9b130b1a4d5e14/6817bb92-f137-4eee-b6e8-1b12b5185b19/45.png Our Work - Tazmint – Creating a New Ritual for Instant Freshness https://images.squarespace-cdn.com/content/v1/679a80520e9b130b1a4d5e14/a4a900d3-1fc9-4a58-ab98-2b1017f23e31/JIGSAW-TAZMINT-BRANDING_1440x960%2B-1.jpg Our Work - Tazmint – Creating a New Ritual for Instant Freshness https://images.squarespace-cdn.com/content/v1/679a80520e9b130b1a4d5e14/5d825c0d-8c7c-4936-8d91-f88ae41262cb/48.png Our Work - Tazmint – Creating a New Ritual for Instant Freshness https://jigsawbrands.com/our-work/b-natural-strengthening-the-fruit-fibre-story-for-a-healthier-india monthly 0.5 2025-09-12 https://images.squarespace-cdn.com/content/v1/679a80520e9b130b1a4d5e14/284e7e0b-be95-4238-9c0b-8f7202b596fc/Website-Main+Icons+%2810%29.png Our Work - B Natural – Strengthening the Fruit & Fibre Story for a Healthier India https://jigsawbrands.com/our-work/establishing-premiumization-codes-for-knorrs-global-portfolio monthly 0.5 2025-09-12 https://images.squarespace-cdn.com/content/v1/679a80520e9b130b1a4d5e14/ee5a4d22-3591-4565-b44d-29cbfdde3331/Website-Main+Icons+%2813%29.png Our Work - 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